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  • ·HUGO Blue Winter 26 Campaign by William Arcand
BrandHUGO
ProjectBLUE WINTER 26
Close-up of a model wearing pink tinted sunglasses, a black quilted puffer jacket, grey knit cardigan, and light blue collared shirt.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black puffer jacketblack quilted jacketpuffer jacketgrey knit cardigangrey cardiganblue button up shirtblue collared shirtpink tinted sunglassestinted sunglassesround sunglasses

Description

A close-up studio portrait for the HUGO Blue Winter 26 campaign shot by photographer William Arcand. The model is styled in a black quilted puffer jacket layered over a heather grey buttoned knit cardigan and a light blue collared dress shirt. Large round pink-tinted sunglasses frame the face above natural lip makeup styled by Jody Cuberli and Kenny Campbell. The lighting is direct and clean against a smooth gradient grey studio backdrop.

Style

Vertical, Clean, Editorial, Layered

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (60%)
Medium Grey (20%)
Powder Blue (20%)

Background

Grey Seamless

Context

Advertising Campaign