HUGO BLUE WINTER 26 2026

Description

A fashion campaign image for HUGO's BLUE WINTER 26 collection, photographed by William Arcand. The three-quarter profile shot captures a model styled in a voluminous black hooded puffer jacket, layered over a monochrome plaid button-down and light wash denim jeans. Tinted oversized sunglasses and an embossed HUGO wrist detail complement the cool, diffused studio lighting and minimal neutral backdrop.

Style

Vertical, Commercial, Cool, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign