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BrandHUGO
ProjectBLUE WINTER 26
Model wearing a black puffer jacket, wide-leg jeans, and sunglasses holding a black handbag against a grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

woman in black puffer jacketblack puffer jacketpuffer jacketwide leg denim jeanswide leg jeansdark denim trousersblack shoulder bagblack handbagtinted sunglasses

Description

A full-length fashion portrait from the HUGO 'BLUE WINTER 26' campaign photographed by William Arcand. The model stands atop a grey low platform against a smooth grey seamless studio background with diffused overhead and frontal soft light. She wears an oversized black puffer jacket over a light blue collared shirt and patterned knit, paired with dark wash wide-leg denim trousers with visible vertical seams. Completing the look are dark tinted aviator-style sunglasses, pointed black heels, and a sleek black leather shoulder bag held at her side.

Style

Vertical, Commercial, Cool, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-Black (50%)
Denim (40%)

Background

Grey Seamless, Sports Venue

Context

Lookbook