Logo
  • Home
  • ·Media
  • ·HUGO Blue Summer 2025 Lookbook by William Arcand
Brand
HUGO
ProjectHUGO Blue Summer 2025 Lookbook
Two models posing against a textured blue backdrop for HUGO Blue Summer 2025 Lookbook, photographed by William Arcand

Morgan Porter, Model,

Associated creatives

William Arcand
William ArcandPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Jody Cuberli
Jody CuberliHair Stylist
Kenny Campbell
Kenny CampbellMakeup Artist
Benedikt Verheyen
Benedikt VerheyenCasting Director
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Bianca Martinello
Bianca MartinelloModel
Cristi Haina
Cristi HainaModel
Elias Monstrey
Elias MonstreyModel
Malik Derdak
Malik DerdakModel
Marnix Eyckmans
Marnix EyckmansModel
Morgan Porter
Morgan PorterModel

Tags

two models posingtwo modelsmodels posingpink denim jacketdenim jacketpink skirtpleated skirtwhite tank toptank top

Description

This lookbook image for the HUGO Blue Summer 2025 collection features two models posed against a textured blue backdrop, captured by photographer William Arcand. The standing model wears a pink denim jacket and matching pleated skirt with sunglasses, holding a small digital camera upward. Beside her, a second model with dark curly hair wears a white tank top and light wash denim. Fashion styling was led by Edem Dossou, with hair by Jody Cuberli and makeup by Kenny Campbell. The campaign production was managed by Daniela Echeverri.

Style

Lifestyle, Vertical, Earthy, Polished

Industries

High Street Fashion

Color

Blush (50%)
Pure White (30%)
Petrol Blue (20%)

Background

Textured Backdrop

Context

Lookbook