Adam Lowe, Projects by,
Associated creatives
Tags
Description
This image showcases a custom typeface design developed for the Hug brand identity. The display font, titled Warmth Display, features a unique aesthetic where each serif letter possesses a distinctively pinched or warped stroke at its center, creating a sense of fluid movement. The letters are presented in a clean, off-white hue, contrasting sharply against a solid, matte terracotta-toned background with a subtle grain texture. The composition is structured as a standard alphabetical layout, providing a clear overview of the custom font's character set. The overall presentation is minimalist and intentional, highlighting the graphic design work involved in the typeface's creation.
Style
Artistic, Commercial
Techniques
Typography, Vector
Industries
Digital Media & Publishers