Logo
Brand
ProjectBoxer

ARK Agency, Agency / Creative,

Associated creatives

Tags

Description

This video features a split-screen layout created for the Huel Boxer project by ARK Agency. The left side displays a vertical black Huel Black Edition bottle labeled Chocolate with nutritional information clearly visible against a white background. The right side features high-contrast monochrome footage of a boxer training with a punching bag in a dimly lit, atmospheric gym environment. Bold typography spelling Fuel Fire overlays the dual-pane visuals, combining product packaging with dynamic athletic action.

Style

Horizontal, Action, Cinematic, Monochrome

Techniques

Low-key / chiaroscuro

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Pure White (50%)

Background

Garage

Context

TVC / TV Commercial