ARK Agency, Agency / Creative,
Associated creatives
Tags
Description
This video features a split-screen layout created for the Huel Boxer project by ARK Agency. The left side displays a vertical black Huel Black Edition bottle labeled Chocolate with nutritional information clearly visible against a white background. The right side features high-contrast monochrome footage of a boxer training with a punching bag in a dimly lit, atmospheric gym environment. Bold typography spelling Fuel Fire overlays the dual-pane visuals, combining product packaging with dynamic athletic action.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
CPG / Packaged Food
Color
Jet Black (50%)
Pure White (50%)
Background
Garage
Context
TVC / TV Commercial