Hudson Rouge, Agency / Creative,

Description

This video showcases the Lincoln Motor Company's centennial anniversary. The video begins with the Lincoln logo and the year 2007. A series of vintage images appear, one featuring a car with a photograph of a man in the window. The video then transitions to modern vehicles. A hand interacts with a digital car display screen. A silver Lincoln is shown against a dark background, followed by a turquoise vintage convertible. A futuristic Lincoln concept car is shown with its logo. The next scene shows the same concept car on a cellphone. A collage of diverse faces fills the screen. Several scenes follow with families and people of diverse ethnicities with their Lincolns in various outdoor settings and inside their cars. Some of the settings include the beach, a forest, and an urban cityscape. The video concludes with a montage of people driving Lincolns.