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BrandHudson Mohawke
ProjectBrand Identity
Text graphic on a plain white background containing artist names and award information in black and blue modern sans-serif typography.

Hudson Mohawke Brand Identity 2019

Associated creatives

HelloMe
HelloMeGraphic Design

Tags

Description

This graphic features a bold, minimalist typographic layout presented against a stark, high-key white background. The text, rendered in a modern, heavy sans-serif typeface, incorporates leetspeak-style numerical substitutions for letters. Lines of text alternate between black and a deep royal blue, creating a clear visual rhythm. The content references musical artists and Grammy awards in a structured, clean-lined arrangement. The composition is entirely symmetrical and balanced, focusing on the visual impact of the letterforms themselves. The overall aesthetic is graphic, clean, and highly legible, functioning as a brand identity element.

Style

Commercial, Corporate

Techniques

Typography, UI illustration

Industries

Music