HP FIRST DAY 2021

About

This commercial spot for HP titled First Day opens with exterior shots of traditional brownstone buildings before moving inside a bright, box-filled new apartment. A Black man in his 30s stands before a full-length mirror, trying on multiple shirts and jackets to find the right look for an upcoming occasion. He sits on a bed amidst moving boxes, tying his sneakers over yellow socks, and picks up his smartphone to read an encouraging text message from his mother saying, Have a great first day, son. He grabs his keys and backpack, heading out the door and down the stairs to begin his new chapter. The video features natural lighting, a warm domestic colour palette, and clean interior framing.