Howatson+Company, Creative Agency, Sydney

Description

This video showcases an African-American male model in a fashion-forward campaign. The video begins backstage with final touches on hair, followed by him holding a film clapperboard. The model transitions between scenes, including sitting in a dark theatre, then posing against a vibrant brick wall under split lighting, which divides the frame into green, purple, red and blue sections. Text overlay reads "My Store Is Effortless Edge" and "With Rome Champion". Additional scenes show him on stage with a musical group and browsing clothes in a shop. The video features both colour and black-and-white footage with diverse settings, including an indoor theater, a brick wall exterior, a stage, and a clothing store. Lighting varies, from stage spotlights to colorful gels and studio setups.