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Brand
Sandy Hook Promise
ProjectHow To Make a Bomb

Sandy Hook Promise How To Make a Bomb 2021

Associated creatives

Sweetshop AU
Sweetshop AUProduction
Sound Lounge
Sound LoungeMusic / Sound
Alter Ego
Alter EgoPost Production / VFX
School Editing
School Editing
AMV BBDO
AMV BBDOAgency / Creative

Tags

public awareness videovideo campaignteenage boyboy wearing headphonesteenager in bedroom

Description

This video project titled How To Make a Bomb by Sandy Hook Promise addresses youth isolation, warning signs, and public safety. The sequence features text overlays, empty classroom interiors, teenagers wearing headphones in bedrooms, and typed messages conveying loneliness. The visual tone is somber, utilizing muted color grading, stark typography, and observational framing to highlight social withdrawal.