Howatson+Company, Creative Agency, Sydney

Description

This commercial video piece titled How to break a Honda was created by Howatson+Company for Honda. The video opens with a warning screen on a black background before transitioning to industrial test footage. Concrete is poured from a truck mixer onto textured surfaces while a red Honda lawnmower is suspended and lowered by a crane. The outdoor setting features shipping containers, gravel beds, and trees under clear skies. The visual style is cinematic and documentary-like with natural lighting and desaturated colour grading.

Style

Documentary, Horizontal, Desaturated

Techniques

Natural light

Industries

Mass Market Automotive

Color

Background

Construction Site

Context

Advertising Campaign, TVC / TV Commercial