Howatson+Company, Creative Agency, Sydney

Description

This commercial video for the Honda project titled How to Break a Honda 2 features a lawnmower suspended and manipulated outdoors with a large orange crane. Created by Howatson+Company, Revolver, and Glue Society Studios, the sequence captures wide exterior shots and dramatic low-angle perspectives against a clear sky and sparse tree line. The cinematic framing highlights heavy machinery and industrial staging, evoking a high-production advertising style with desaturated tones.

Style

Horizontal, Cinematic, Desaturated

Techniques

Natural light

Industries

Mass Market Automotive

Color

Background

Clear Sky

Context

Advertising Campaign