Houst Brand Identity 2020

Description

A man viewed from behind walks down a narrow urban street or alleyway, wearing a bright yellow hooded sweatshirt prominently featuring a black graphic logo with the text Houst on the back. The background shows historic European-style buildings with traditional multi-story architecture, bollards lining the narrow pavement, and bicycles parked against a wall on the right. The shot is captured at eye-level with natural outdoor lighting and a shallow depth of field that softly blurs the distant buildings. The composition places the subject centrally in the frame, walking away from the camera down the cobbled alley.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Color

Background

Alley

Context

Advertising Campaign