Brand
ProjectBrand Identity

Houst Brand Identity 2020
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Description
A man viewed from behind walks down a narrow urban street or alleyway, wearing a bright yellow hooded sweatshirt prominently featuring a black graphic logo with the text Houst on the back. The background shows historic European-style buildings with traditional multi-story architecture, bollards lining the narrow pavement, and bicycles parked against a wall on the right. The shot is captured at eye-level with natural outdoor lighting and a shallow depth of field that softly blurs the distant buildings. The composition places the subject centrally in the frame, walking away from the camera down the cobbled alley.