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BrandHoosier Lottery
ProjectMillionaire for Life

Honor Society, Production,

Associated creatives

Cactus
CactusAgency / Creative
Carly Martinetti
Carly MartinettiProduction
Coupe Studios
Coupe StudiosMusic / Sound
Honor Society
Honor SocietyProduction
LBB Admin
LBB AdminPost Production / VFX

Associated creatives

Honor Society
Honor SocietyProduction

Tags

lottery ticketadvertisementorange colortypographyMillionaire for LifeHoosier Lotterytext overlaypromotional material

Description

This is an advertisement for the Hoosier Lottery "Millionaire for Life" nightly drawing game. The ad features a vibrant orange background overlaid with a repeating pattern of the word "MILLIONAIRE" in a lighter shade. The text "WHAT IF?" transitions to "WHAT'S NEXT?" before revealing the "Millionaire for Life" logo. The ad then shows the lottery is played 7 days a week, offering a chance to win up to one million dollars every year. A close-up of the lottery ticket, priced at $5, is featured, emphasizing the opportunity to add more play to your day. The advertisement then displays, "SO, HOW DO YOU GET STARTED? IT'S EASY. Just visit any Hoosier Lottery retailer."