ProjectBrand Identity

Brand Identity 2025
Associated creatives
Tags
Description
This graphic design piece presents the brand identity for Homeward Books. The central visual element is a minimalist black line-art illustration of a hermit crab against a solid vibrant green background. Its shell takes the form of a black spiral containing white typographic elements that spell out the brand name. The composition employs flat vector styling with high contrast between the green backdrop and the black and white foreground elements.
Style
Commercial, Square, Graphic
Techniques
Vector
Industries
Digital Media & Publishers
Color
Jet Black (50%)
Pure White (50%)
Background
Solid Colour
Context
Advertising Campaign