BrandAdidas
ProjectYGT C.A.H.M.P
Homeground, Agency / Creative,
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Associated creatives
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Description
Inside an open-air gym, a fitness class is in session, featuring a group of approximately 10 women of varying ethnicities and ages, all engaged in a kettlebell workout. The women are dressed in athletic wear, including sports bras, leggings, and shorts, with athletic shoes. A woman in the foreground is riding a stationary bike, but she is out of focus. Natural light floods the space through an open garage door. The gym is filled with standard fitness equipment, including weights, racks, and a punching bag. The camera remains static capturing the scene from a medium distance. The setting has a relaxed, friendly vibe.