Fallon,

Description

A nighttime timelapse video captures the installation of giant oversized home decor items across an urban public plaza in downtown Chicago. Sculptures representing a massive frying pan, a large modern dome lamp, and a striped cocktail shaker are erected against the lit city skyline. Rapid close-up cutaways highlight oversized HomeGoods retail price tags with comparison prices and scannable QR codes. Crews and scissor lifts assemble the outdoor commercial installations on the stone pavement under artificial streetlights.

Style

Vertical, Commercial

Techniques

Timelapse

Industries

Specialty Retailers

Color

Background

Public Square

Context

Advertising Campaign