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BrandArea
ProjectHoliday 2023 Ad Campaign
Striking black-and-white studio shot of a figure wearing a mask and sculptural white accents. Geometric shapes and bold text 'AREA'.

Area Holiday 2023 Ad Campaign 2023

Associated creatives

Piotrek Panszczyk
Piotrek PanszczykArea Creative Director / Co-Founder
Bruce Usher
Bruce UsherArt Direction
Theo Sion
Theo SionPhotographer
Sylvia Anderson
Sylvia AndersonModels
Katie Burnett
Katie BurnettStylist
Ryan Mitchell
Ryan MitchellHair
Kuma
KumaMakeup
Yukie Miyakawa
Yukie MiyakawaManicurist
Replica
ReplicaProduction
Nicola Kast
Nicola KastCasting Director
Lucien Pages Communication
Lucien Pages CommunicationPR

Tags

masktorsofigurebraaccessoryjewelry

Description

A studio shot presents a figure in striking black and white. The figure is partially nude, and wears a mask. Geometric, sculptural forms are applied to the breasts and wrist. The figure's right hand is raised to the mouth, while the left hand is positioned near the groin area. The backdrop is a neutral gray. The text 'AREA' is prominently displayed at the bottom of the frame, using a sans-serif typeface. The composition, stark lighting, and monochrome palette contribute to a bold aesthetic.