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  • Holiday 2023 Ad Campaign 2023 - image 657228
BrandGucci
ProjectHoliday 2023 Ad Campaign
Man wearing a blue Gucci backpack with the designer's logo on his back, accessorizing the casual look with a white undershirt and dark jeans.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

backpackdesigner backpackGuccimanwhite undershirt

Description

A man wearing a blue patterned Gucci backpack with dark jeans and a white undershirt poses in a studio setting. The luxury bag has a blue body with a darker blue logo design printed all over. Buckled straps secure the main pouch. The man is fair-skinned with light brown hair and is shot from the back, the camera focused on the bag. The backdrop is a solid light beige color. The lighting is soft and diffused, highlighting the backpack's details and material.