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  • Holiday 2023 Ad Campaign 2023 - image 657224
BrandGucci
ProjectHoliday 2023 Ad Campaign
Person with blue patterned Gucci purse lying on red surface. Model with fashion accessory in a studio setting with warm, moody lighting.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

pursepersonfashionstudio lightingred surfaceshoulder bag

Description

A person with fair skin lies on a red surface, facing the camera. They are wearing a black button-up shirt with blue straps across their torso and holding a small blue patterned Gucci purse in their hands. The lighting is warm and moody, creating shadows and highlights. The setting appears to be a photo studio, given the controlled lighting and backdrop. The purse is a crossbody bag with a blue and white pattern and a blue label that reads 'GUCCI MADE IN ITALY'. The person's expression is neutral, and they are positioned centrally in the frame. Gold confetti is scattered in the background.