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BrandVarious Campaigns
ProjectHoka Global Campaign
Person in a blue long-sleeve top and red socks reclining on a painted crosswalk on an asphalt city street under direct sunlight and heavy shadows.

Various Campaigns Hoka Global Campaign 2026

Associated creatives

William Arcand
William ArcandPhotographer
Cece Liu
Cece LiuFashion Editor/Stylist

Tags

person reclining on crosswalkperson on crosswalkcrosswalkblue long sleeve shirtblue topred crew socksred sockswhite running sneakerswhite sneakersathletic sneakers

Description

A high-angle urban shot from the Hoka Global Campaign photographed by William Arcand with styling by Cece Liu. A subject reclines on a painted pedestrian crosswalk, framed in a stark beam of direct sunlight between towering architectural shadows. The person is dressed in a vibrant blue long-sleeve top, dark shorts, bright red crew socks, and white running sneakers. Dramatic high-contrast shadows dominate the upper and lower portions of the frame, creating a graphic, geometric composition across the asphalt street.

Style

Vertical, Commercial, Graphic, Negative Space

Techniques

Hard Light

Industries

Footwear

Color

Cobalt (40%)
Scarlet (20%)
Off-Black (30%)

Background

Road

Context

Advertising Campaign