Various Campaigns Hoka Global Campaign 2026

Description

Shot from a high overhead angle for the Hoka Global Campaign, a person sits with legs extended across painted white crosswalk stripes on an asphalt city street. The subject wears a bright blue long-sleeve athletic shirt, dark shorts, red socks, and white running shoes. A massive geometric shadow cast by surrounding urban architecture covers the majority of the street, isolating the model in a narrow pocket of direct, hard sunlight. Photographed by William Arcand with fashion styling by Cece Liu.

Style

Vertical, Commercial, Graphic

Techniques

Hard Light

Industries

Footwear

Color

Background

Street

Context

Advertising Campaign