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  • ·Hoka Global Campaign Mid-Air Jump by William Arcand
BrandVarious Campaigns
ProjectHoka Global Campaign
Woman with green-tinted hair jumping mid-air against a cloudy sky wearing a black grommet jacket and white sneakers.

William Arcand, New York

Associated creatives

William Arcand
William ArcandPhotographer
Cece Liu
Cece LiuFashion Editor/Stylist

Tags

woman jumping mid-airwoman jumpingmid-air jumpjumping in airwhite running sneakerswhite sneakersrunning sneakersblack grommet jacketblack jacketgreen hair

Description

Photographed by William Arcand for the Hoka Global Campaign, a model leaps mid-air against an expansive overcast sky filled with dramatic cloud formations. Styled by Cece Liu, the subject wears a black zippered jacket accented with metallic ring eyelets, layered over a patterned skirt and paired with white running sneakers. Captured with high-speed freeze framing from a low angle, the composition emphasizes athletic suspension and dynamic motion amidst a cool-toned atmosphere.

Style

Vertical, Commercial, Action, Moody

Techniques

High-speed / freeze, Soft Light

Industries

Footwear

Color

Off-White (20%)
Jet Black (50%)

Background

Overcast Sky

Context

Advertising Campaign