Various Campaigns Hoka Global Campaign 2026

Description

A dynamic low-angle shot captures a model suspended mid-air against a dramatic overcast sky. The subject, styled by Cece Liu, features vibrant green highlights and wears an oversized black zip-up jacket detailed with metal eyelets, paired over a plaid layer and a light, sheer textured skirt. Finished with white athletic sneakers and crew socks, the pose conveys weightlessness and athletic momentum. Photographed by William Arcand for the Hoka Global Campaign, the composition highlights movement with natural outdoor lighting and cool-toned cloud textures.

Style

Vertical, Commercial, Action, Moody, Cool

Techniques

High-speed / freeze

Industries

Sportswear

Color

Background

Overcast Sky

Context

Advertising Campaign