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BrandVarious Campaigns
ProjectHoka Global Campaign
High-angle shot of a woman with green hair wearing a blue jacket, black shorts, and white sneakers walking on a crosswalk.

Various Campaigns Hoka Global Campaign 2026

Associated creatives

William Arcand
William ArcandPhotographer
Cece Liu
Cece LiuFashion Editor/Stylist

Tags

woman walking across crosswalkwoman walkingblue athletic jacketblue jacketwhite running shoeswhite sneakersblack athletic shortsblack shorts

Description

A high-angle full shot captures a woman walking across a bold white-striped pedestrian crosswalk on an asphalt road. Styled by Cece Liu and photographed by William Arcand for the Hoka Global Campaign, she wears vibrant green and teal dyed hair, a light blue technical jacket, black shorts, bright orange socks, and white running sneakers. Overhead sunlight creates a sharp, defined shadow stretching across the road surface. The framing highlights the graphic interplay between the street markings and dynamic sportswear styling.

Style

Vertical, Commercial, Graphic

Techniques

Hard Light

Industries

Sportswear

Color

Sky Blue (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign