Logo
  • Home
  • ·Media
  • ·Hoka Global Campaign Crosswalk Shoot by William Arcand
BrandVarious Campaigns
ProjectHoka Global Campaign
High-angle view of a person with green hair walking across a striped asphalt pedestrian crosswalk in a blue jacket and white sneakers.

Various Campaigns Hoka Global Campaign 2026

Associated creatives

William Arcand
William ArcandPhotographer
Cece Liu
Cece LiuFashion Editor/Stylist

Tags

woman walking on crosswalkwoman walkingblue athletic jacketblue zip jacketathletic jacketwhite running shoeswhite sneakersrunning shoespedestrian crosswalk

Description

A high-angle overhead photograph captures a model with vibrant green and blue hair stepping across a painted white crosswalk on textured grey asphalt. The subject is styled in a bright sky blue zip-up athletic jacket, tailored black shorts, bright orange crew socks, and white running sneakers. Direct natural sunlight casts a sharp diagonal shadow across the road, creating a striking contrast against the geometric white pedestrian stripes. Photographed by William Arcand with styling by Cece Liu for the Hoka Global Campaign.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Industries

Sportswear

Color

Sky Blue (50%)
Jet Black (30%)

Background

Road

Context

Advertising Campaign