Ryan Mcginley, Photographer, New York

Description

This animated brand identity video features bold, kinetic typography set against stark orange and black backgrounds. The sequence displays promotional messaging with technical highlights about cushioning, carbon plates, and outsole grip for running shoes. Created for Hoka under the Brand Identity project, the piece incorporates graphic design by Los York and photography by Ryan McGinley. The clean layout uses grid lines, technical annotations, and high-contrast wordmarks to showcase product features.