Brand
ProjectHogan S/S 2025 Campaign

Veronique Didry,
Associated creatives
Tags
Description
This monochrome fashion portrait from the Hogan S/S 2025 campaign features a young male model posing against a neutral studio backdrop. The subject wears a dark zippered jacket layered over an open white collared shirt, showcasing clean tailoring and casual elegance. The lighting is soft and directional, highlighting facial features and fabric textures while maintaining a minimalist aesthetic. Bold white typography spelling the brand name is overlaid across the center of the frame. The composition is vertical and balanced, emphasizing modern apparel design under the creative direction of Wil Beedle.
Style
Vertical, Commercial, Monochrome
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Grey Seamless
Context
Advertising Campaign



