Brand
ProjectH&M White Lotus

Alasdair Mclellan, Director, New York
Associated creatives
Tags
Description
Fashion editorial image for the H&M White Lotus project photographed by Alasdair McLellan with fashion direction by Elodie David Touboul and set design by Andy Hillman. Model Nora Svenson is seated atop a metallic silver suitcase against a plain neutral background, holding a passport and boarding pass. She wears a lightweight beige long-sleeved blouse, matching shorts, brown fuzzy mules, and a brown bucket hat accessorized with a patterned scarf. The composition captures a travel-inspired narrative with clean studio lighting and polished styling.
Style
Editorial, Vertical, Polished
Industries
High Street Fashion
Color
Camel (50%)
Chocolate (30%)
Silver (20%)
Background
White Seamless
Context
Advertising Campaign

