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Brand
H&M
ProjectHBO’s The White Lotus H&M
Model Gabbriette wearing a patterned bikini and sunglasses walking through ocean water for H&M

Hedvig Jenning,

Associated creatives

Hedvig Jenning
Hedvig JenningPhotographer
Gabbriette
GabbrietteModel

Tags

woman in bikiniwoman in patterned bikinipatterned bikinibikiniwoman wearing sunglassessunglasses

Description

Model Gabbriette is captured wading through ocean surf wearing a black and white patterned bikini and reflective shield sunglasses for an H&M campaign connected to HBO’s The White Lotus. She holds a dark garment over her shoulder while moving through the water under natural daylight. The composition highlights beachwear styling against an open sea background, photographed by Hedvig Jenning.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Jet Black (60%)
Pure White (40%)

Background

Ocean

Context

Advertising Campaign