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Brand
H&M
ProjectThe Denim upgrade
Man wearing a black leather jacket and denim jeans posing against a clean white seamless studio background for H&M.

Hilda Sandström, Fashion Director,

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Deepak Gupta
Deepak GuptaModel

Tags

man in black leather jacketblack leather jacketleather jacketman in denim jeansdenim jeansjeans

Description

This image for H&M's project The Denim Upgrade features a man posing dynamically against a minimal white background. He wears a black leather jacket over a textured light-colored sweater and dark wash denim jeans, paired with black shoes. The composition employs stark studio lighting that defines the clean silhouette and textures of the apparel. Photographed by Carlos Garcia with fashion direction by Hilda Sandström, the portrait highlights contemporary menswear styling.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Charcoal (40%)

Background

White Seamless

Context

Advertising Campaign