Thomas Cooksey,

Description

This black-and-white commercial portrait captures a male model seated on a dark wooden bench against a minimalist white studio backdrop. He is wearing fitted boxer briefs with a branded elastic waistband, positioned in a relaxed pose with his arm resting on the bench. The lighting is soft and directional, highlighting the athletic physique and sculptural shadows across the torso. Photographed by Thomas Cooksey with art direction by Laura Carless for H&M, the image delivers a clean, classic aesthetic characteristic of contemporary underwear campaigns.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Lingerie & Underwear

Color

Background

White Seamless

Context

Advertising Campaign