Brand
ProjectSwim S/S 24

Patricia Reyes, Photographer,
Associated creatives
Tags
Description
This black and white fashion campaign image for H&M Swim S/S 24 features model Paula Anguera seated on a rustic wooden chair against a dark background. Photographed by Patricia Reyes, the subject is captured in a profile pose wearing a dark sleeveless top and swimwear bottoms, adorned with a metallic cuff bracelet on her wrist. The composition uses low-key lighting and high-contrast tones to highlight the textures of the wooden chair and the model's form. The mood is intimate and editorial, characteristic of a professional fashion shoot.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign