H&M H&M Super Bowl x Bernie Martinez by ... 2026

Description

An aerial perspective captures model Bernie Martinez standing on an open asphalt road in direct sunlight. He wears a relaxed grey zip jacket, matching trousers, sunglasses, and black shoes, casting an elongated shadow across the ground. Vibrant tree foliage frames the bottom and right edges of the frame, with the white H&M logo positioned in the lower-left corner.

Style

Vertical, Commercial, Graphic

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

Road

Context

Advertising Campaign