H&M H&M Super Bowl x Bernie Martinez by ... 2026

Description

Model Bernie Martinez sits outdoors on a modern white chair in a washed grey denim jacket paired with matching wide-leg trousers and a dark button-down shirt. Bright sunlight filters in from behind, creating soft lens flare and backlighting across the scene. Potted tropical plants and clean architectural walls frame the relaxed menswear portrait, accented with a white H&M logo in the lower left corner.

Style

Vertical, Commercial, Lens Flare

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign