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  • ·Deepak Gupta for H&M Summer Layers Coastal Mood
BrandH&M
ProjectH&M SUMMER LAYERS COSTAL MOOD
Model Deepak Gupta poses in a black short-sleeved shirt, wide-leg trousers, and sandals in front of a white sail backdrop.

H&M H&M SUMMER LAYERS COSTAL MOOD 2026

Associated creatives

Jacob Sutton
Jacob SuttonPhotographer
Marcus Söder
Marcus SöderCreative Director
Deepak Gupta
Deepak GuptaModel

Tags

deepak guptasouth asian male modelsouth asian manblack short sleeve shirtshort sleeve shirtblack button down shirtblack wide leg trouserswide leg trousersblack trousersblack sandalsopen toe sandals

Description

Model Deepak Gupta stands front and center for the H&M Summer Layers Coastal Mood campaign photographed by Jacob Sutton under the creative direction of Marcus Söder. He is styled in an all-black summer ensemble featuring a short-sleeved collared shirt with an underlayer, paired with relaxed wide-leg trousers and black open-toe sandals. The full-length vertical shot is framed against a bright off-white sailcloth backdrop detailed with nautical graphics and stitching. Clean, soft studio lighting evenly illuminates the model and the neutral set.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

Textured Backdrop, House

Context

Advertising Campaign