Brand

H&M H&M SUMMER LAYERS COSTAL MOOD 2026
Associated creatives
Tags
Description
Model Deepak Gupta stands front and center for the H&M Summer Layers Coastal Mood campaign photographed by Jacob Sutton under the creative direction of Marcus Söder. He is styled in an all-black summer ensemble featuring a short-sleeved collared shirt with an underlayer, paired with relaxed wide-leg trousers and black open-toe sandals. The full-length vertical shot is framed against a bright off-white sailcloth backdrop detailed with nautical graphics and stitching. Clean, soft studio lighting evenly illuminates the model and the neutral set.

