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  • ·H&M Summer 2025 jewelry campaign portrait by Lala Serrano
Brand
H&M
ProjectSummer 2025
Profile silhouette of a Black model wearing a metallic palm tree earring against a bright white background

Eliana Masgalos, Designer,

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Lala Serrano
Lala SerranoPhotographer
Ali Pirzadeh
Ali PirzadehHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Abény Nhial
Abény NhialModel
Nora Attal
Nora AttalModel
Song Ah Woo
Song Ah WooModel

Tags

black model profile portraitblack model profilemodel profile portraitblack modelprofile portraitsilver palm tree earringsilver earringpalm tree earringearring

Description

This striking portrait from H&M Summer 2025 features a Black model in profile against a bright, high-contrast white background. The subject wears a polished silver palm tree earring that catches the light sharply against the deep silhouette. High-contrast lighting accentuates the sculptural lines of the jaw, neck, and hairstyle, creating a dramatic graphic silhouette. The piece was photographed by Lala Serrano with jewelry design by Eliana Masgalos, hair styling by Ali Pirzadeh, and makeup by Regina Törnwall.

Style

Editorial, Vertical, Monochrome, Clean, Graphic

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Background

White Seamless

Context

Lookbook