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BrandH&M
ProjectStudio Essential A/W 26
Model Ruiyi Zhang wears a heather grey crewneck knit sweater against a minimal studio background.

H&M Studio Essential A/W 26 2026

Associated creatives

Sarah Blais
Sarah BlaisPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Emelie Engstrand
Emelie EngstrandArt Director
Lachlan Mackie
Lachlan MackieHair Stylist
Ruiyi Zhang
Ruiyi ZhangModel
Sara Caballero
Sara CaballeroModel

Tags

ruiyi zhangeast asian womangrey knit sweatergrey sweatercrewneck sweaterknitwearwool sweater

Description

Model Ruiyi Zhang poses in a portrait composition for H&M Studio Essential A/W 26. She wears an oversized heather grey knit crewneck sweater featuring a ribbed collar against a clean, neutral grey studio backdrop. Photographed by Sarah Blais with art direction by Emelie Engstrand, fashion styling by Lisa Lindqwister, and hair by Lachlan Mackie, the frame highlights subtle textures and muted, soft studio illumination.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Medium Grey (80%)

Background

Grey Seamless

Context

Lookbook