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BrandH&M
ProjectH&M S/S 26 Collection
Model in brown jacket and matching cargo trousers leaning against a white table for H&M

H&M H&M S/S 26 Collection 2026

Associated creatives

Letty Schmiterlow
Letty SchmiterlowPhotographer
Marcus Söder
Marcus SöderFashion Editor/Stylist
Matt Mulhall
Matt MulhallHair Stylist
Deepak Gupta
Deepak GuptaModel

Tags

man leaning on tableman in brown jacketbrown jacketbrown cargo trouserswhite knit topmenswear fashion

Description

This menswear campaign image for the H&M S/S 26 Collection features model Deepak Gupta posed against a clean white backdrop. He wears a structured brown jacket over a textured white knit top, paired with matching brown cargo trousers and dark loafers. He leans casually against a white studio table, creating a relaxed yet polished composition. The lighting is bright and even, highlighting the rich tones of the garments. Photography is credited to Letty Schmiterlow with styling by Marcus Söder.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Rust (70%)
Cream (30%)

Background

White Seamless

Context

Advertising Campaign