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Model in brown jacket and matching cargo trousers leaning against a white table for H&M

H&M H&M S/S 26 Collection 2026

About

This menswear campaign image for the H&M S/S 26 Collection features model Deepak Gupta posed against a clean white backdrop. He wears a structured brown jacket over a textured white knit top, paired with matching brown cargo trousers and dark loafers. He leans casually against a white studio table, creating a relaxed yet polished composition. The lighting is bright and even, highlighting the rich tones of the garments. Photography is credited to Letty Schmiterlow with styling by Marcus Söder.

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Background

White Seamless

Context

Advertising Campaign