H&M H&M S/S 26 Collection 2026

About

This fashion campaign image for the H&M S/S 26 Collection features a male model standing in a bright studio setting against a white seamless backdrop. He is dressed in a brown jacket and matching trousers over a white V-neck sweater, holding a red apple in his hands. Beside him stands a minimalist white table holding several polished red apples arranged in a cluster. Window-pane sunlight patterns cast crisp shadows across the right side of the background. The lighting is clean and directional, highlighting the textures of the apparel and the glossy surface of the fruit.