H&M Spring 2026 2026

Description

This fashion campaign portrait for H&M Spring 2026 features model Limamu Mbaye captured by photographer Carlos Garcia. The subject is styled by Marcus Söder in a full denim ensemble, including a denim jacket, loose-fit jeans, and a matching bucket hat. Grooming is handled by hair stylist Kalle Eklund and makeup artist Patrick Glatthaar, with casting directed by Jessica Martinelli. The composition is set against a clean, minimal white background with stark monochromatic contrast and soft directional lighting that accentuates the texture of the garments.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign