H&M H&M Spring 2026 2026

Description

This fashion campaign portrait for H&M Spring 2026 features model Limamu Mbaye photographed by Carlos Garcia with styling by Marcus Söder. The subject stands against a clean white seamless backdrop, wearing a blue and white striped button-down shirt paired with loose denim jeans and dark footwear. A pink knit sweater is draped casually over his shoulders, and a dark cap completes the look. Hair styling by Kalle Eklund and makeup by Patrick Glatthaar complement the clean, studio-lit aesthetic.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign