BrandH&M
ProjectSpring 2024 Ad Campaign

H&M Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A woman is captured from behind in a high-fashion portrait, showcasing a backless top with a distinct grey and beige snakeskin pattern. Her dark hair is styled in a casual, messy bun at the nape of her neck. A delicate, long metallic chain hangs down her back, featuring a prominent brass-toned dove or bird pendant. Her skin is adorned with several small tattoos, including an intricate script design running vertically down her spine and a small alien head graphic on her upper arm. The composition is clean and minimalist, set against a stark white backdrop that emphasises the textures of the garment and the skin.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Luxury Fashion Houses

