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  • ·H&M Spring 2024 Ad Campaign Blue Trench Coat Portrait
BrandH&M
ProjectSpring 2024 Ad Campaign
Model with dark hair pulled back wearing reflective sunglasses and a long, light blue belted trench coat against a plain white wall.

H&M Spring 2024 Ad Campaign 2024

Associated creatives

Dan Jackson
Dan JacksonPhotographer
Vittoria Ceretti
Vittoria CerettiModels

Tags

woman wearing light blue trench coat

Description

A fashion portrait of a model centered against a minimalist white background. She is wearing a long-sleeved, light blue trench coat with a matching tie-waist belt. The coat has large lapels and a structured, smooth fabric texture. She wears reflective, thin-framed sunglasses that partially obscure her eyes. Her dark hair is pulled back, with a few loose strands framing her face. The lighting is bright and even, casting soft shadows behind her. Her pose is static, with her hands tucked behind her back.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Luxury Fashion Houses