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  • ·H&M Spring 2024 Ad Campaign Black Pleated Dress Editorial
BrandH&M
ProjectSpring 2024 Ad Campaign
Model standing in a long black pleated dress with side slit and light boots against a rocky desert landscape.

H&M Spring 2024 Ad Campaign 2024

Associated creatives

Dan Jackson
Dan JacksonPhotographer
Vittoria Ceretti
Vittoria CerettiModels

Tags

woman standing

Description

A tall model stands confidently in a desert setting, wearing a long-sleeved black pleated dress with a high side slit that reveals white boots. The garment features soft, voluminous sleeves and a deep neckline, creating a sophisticated silhouette. She has long, thin dangling earrings that catch the bright natural light. The background consists of rocky slopes, dry grasses, and desert vegetation under a clear, bright sky. The composition is clean and minimalist, emphasizing the dramatic contrast between the flowing dark fabric and the rugged, sun-bleached environment.

Style

Lifestyle, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses