H&M H&M SMART 2024

Description

Model Claudio Goncalves poses in profile while leaning against a minimalist terracotta structural wall for the H&M SMART campaign, photographed by Daniel Archer. He is styled in a relaxed white crewneck t-shirt tucked into tailored beige drawstring trousers, paired with black open-toe slide sandals. The scene features soft, directional studio lighting and a clean, warm-toned architectural set with smooth neutral wall panels.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign