Logo
  • Home
  • ·Media
  • ·H&M SMART Menswear with Claudio Goncalves
Brand
H&M
ProjectH&M SMART
Claudio Goncalves in an olive green short-sleeve shirt, white t-shirt, and cream trousers against a pale studio background.

H&M H&M SMART 2024

Associated creatives

Daniel Archer
Daniel ArcherPhotographer
Claudio Goncalves
Claudio GoncalvesModel

Tags

claudio goncalvesolive short sleeve shirtolive shirtshort sleeve shirtwhite crewneck t shirtwhite t shirtcream trouserscream pantsblack man standingblack man

Description

A menswear studio portrait for the H&M SMART collection photographed by Daniel Archer, featuring model Claudio Goncalves. Claudio stands in profile with a hand in his pocket, wearing an open olive green short-sleeve button-up over a white crewneck t-shirt and off-white trousers secured with a dark belt. The clean composition is illuminated with soft diffused lighting, accented by a subtle optical foreground blur along the right side of the frame.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Olive (30%)
Cream (40%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign