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BrandH&M
ProjectH&M&RIO
A smiling model in a sleeveless white ribbed dress with a fringe hem stands against a bright blue textured background.

H&M H&M&RIO 2026

Associated creatives

Tags

Description

A fashion campaign photograph from the H&M&RIO collection, photographed by Rafael Pavarotti. A smiling Black woman stands full-length in a dynamic pose against a vivid cobalt blue textured backdrop. She wears a sleeveless off-white ribbed knit dress with an asymmetrical handkerchief hemline trimmed with long hanging fringe. Her look is accessorised with white sculptural drop earrings, stacked white cuff bangles, and kitten-heeled mules with textured white front straps.

Style

Vertical, Commercial, playful, Saturated

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-White (80%)

Background

Textured Backdrop

Context

Advertising Campaign