
H&M H&M&RIO 2026
Associated creatives
Tags
Description
A woman poses centrally against a textured, saturated magenta backdrop holding a vibrant orange and green heliconia plant with a tall leaf. She wears a black one-shoulder dress featuring a waist cutout and accessorises with large, translucent orange disc earrings. Photographed by Rafael Pavarotti for the H&M&RIO campaign, the portrait utilizes soft, even studio lighting that highlights rich color contrasts and clean graphic silhouettes.
Style
Editorial, Vertical, Saturated
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (50%)
Burnt Orange (20%)
Background
Textured Backdrop, Street
Context
Advertising Campaign
