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Brand
H&M
ProjectH&M&RIO
A woman in a black one-shoulder dress holds a vibrant orange heliconia plant against a textured bright magenta background.

H&M H&M&RIO 2026

Associated creatives

Rafael Pavarotti
Rafael PavarottiPhotographer
Ice Spice
Ice SpiceTalent

Tags

woman holding heliconiawoman in black dressblack one shoulder dressone shoulder dressblack dressorange heliconia flowerheliconia planttropical flowerlarge orange earringsorange earrings

Description

A woman poses centrally against a textured, saturated magenta backdrop holding a vibrant orange and green heliconia plant with a tall leaf. She wears a black one-shoulder dress featuring a waist cutout and accessorises with large, translucent orange disc earrings. Photographed by Rafael Pavarotti for the H&M&RIO campaign, the portrait utilizes soft, even studio lighting that highlights rich color contrasts and clean graphic silhouettes.